Over $20 billion is wasted each year on food and ‘fast’ fashion, despite millions of dollars spent on advertising and marketing aimed at improving behaviours around waste and recycling.
Aware of the urgent need to change consumer habits and improve sustainability, BBB’s researchers are collaborating with experts to uncover barriers to people adopting sustainable behaviours. Their findings will be used to create successful behavioural change campaigns, based on cutting-edge globally accepted evidence-based approaches.
