Ehrenberg-Bass Institute for Marketing Science

The Ehrenberg-Bass Institute is the world’s largest institute for research into marketing. Based within UniSA Business, the Institute is the home of evidence-based marketing. Over 60 Marketing Scientists are making fundamental discoveries and teaching marketers how marketing really works and how brands grow.

Students studying at UniSA benefit from the institute's cutting-edge research which is embedded into the curriculum. They have the unique opportunity to learn from the same marketing scientists that advise many of the world’s biggest brands.

Amongst Ehrenberg Bass’ service offerings are several programs that will help your organisation take its marketing and branding efforts to the next level.

The Corporate Sponsorship Program 

The Ehrenberg-Bass Institute Corporate Sponsorship Program gives companies the tools and knowledge to grow brands and develop a smarter, evidence-based marketing team.Corporate Sponsors benefit from a range of tools and resources to make their marketing teams more efficient and effective. These include:

• In-house seminars led by Senior Marketing Scientists
• Access to exclusive online resources (via a bespoke website and app)
• Q&A with our large team of experts
• Regular email updates highlighting new research, key findings and useful tips
• Bulk-order discounts on our best-selling books, including How Brands Grow
• Webinars, online courses and other resources for internal training

Specialist research services

We offer a range of specialist research services that will give you unique insights about your brand and market. Our research tools are underpinned by robust evidence, especially related to what is necessary for profitable brand growth. Experienced marketing scientists will provide recommendations and insights are immediately useful for developing your business and marketing strategy. Our research services include:

• Distinctive Asset Measurement
• Identifying & Prioritising Categorising Entry Points
• Laws of Growth Analysis
• Brand Metrics Review
• Advertising/Media Spend Assessments
• Best Practice Media Planning Review

We can help grow your brand

The China Wine Barometer is a tracking program that explores the evolution of wine buying/consumption behaviour across 9 major cities in China: Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou, Wuhan & Shenyang.