unisa logo

849x242_Message in a bottle_Promo panel 1.jpg

MESSAGE ON A BOTTLE 
WEDNESDAY 2 SEPTEMBER - WEDNESDAY 30 SEPTEMBER
THE BOB HAWKE PRIME MINISTERIAL CENTRE'S KERRY PACKER CIVIC GALLERY

Gallery open Monday - Friday 9am - 5pm (Thursdays until 7pm), Closed Public Holidays
Hawke Building Level 3, UniSA City West campus, 55 North Terrace, Adelaide MAP
Presented by The Bob Hawke Prime Ministerial Centre and School of Art, Architecture and Design, UniSA 

The Wine Label is a powerful icon.

It is a precious object of art that symbolises and disseminates the cultural and spiritual values of the land where wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, utilising the power of suggestion to imply flavour and quality. (Caldeway and House 2003).

Based on the theme of 'Past, Present and Future', Message on a Bottle will showcase the social, cultural and economic impact of South Australian wine label design, curated from a span of 30 studios over 50 years. It will be a rich exposé of the integral relationships between label designer, grape grower, wine producer, sales marketer – weaving the threads of education, commerce and research for the public to sample.

Use the exhibtion hashtags, #TheHawkeCentre and #messageonabottle and follow the exhibition on our instagram account,  @TheHawkeCentre.

790x15_Samuels.png

MESSAGE ON A BOTTLE FORUM:
THE SOCIAL, CULTURAL AND ECONOMIC IMPACT OF WINE LABEL DESIGN 

DATE TO BE ANNOUNCED
KERRY PACKER CIVIC GALLERY

In 50 years, Australia has transformed from an almost exclusively beer drinking nation, mainly in the form of white working-class men in a pub’s front bar, to one with an extensive and expansive varietal, gender-balanced 'New World' wine culture.

These days it can be a bewildering and daunting experience to walk into a bottle shop and be confronted by what one designer calls a “wallpaper of labels”.

A journalist once wrote of his wine buying experience, “It might seem shallow, but most of us buy our wine based on its appearance. We go in to the bottle shop knowing roughly how much we want to spend and whether we're after a red or white - but it's the label that sways us after that.”

What has been the role of the wine label in this cultural and social evolution? How has the messaging on the small ‘face’ of the wine product ‘swayed’ the consumer? Did the development of an Australian ’style’ spawn the export boom? Which demographic or market segment will be the major consumer or influencer in the future?

These questions and more will be discussed and debated by design and wine industry experts at the Message on a Bottle Wine Label Design Forum led by Rita Siow, past AGDA CEO and Adjunct Senior Lecturer, University of South Australia.

This event complements the Message On A Bottle Exhibition which is presented at The Bob Hawke Prime Ministerial Centre's Kerry Packer Civic Gallery, 2 to 30 September

790x15_Samuels.png

              


Presented by The Bob Hawke Prime Ministerial Centre and School of Art, Architecture and Design, UniSA 


While the views presented by speakers within The Bob Hawke Prime Ministerial Centre public program are their own and are not necessarily those of either the University of South Australia or The Bob Hawke Prime Ministerial Centre, they are presented in the interest of open debate and discussion in the community and reflect our themes of: Strengthening our Democracy - Valuing our Diversity - and Building our future

The copying and reproduction of any transcripts within the Hawke Centre public program is strictly forbidden without prior arrangements.