Collection and use of personal information collected from the UniSA website
The University of South Australia (UniSA) collects information regarding the use of the UniSA website.
Some of this information is provided directly by persons accessing the UniSA website inputting their personal information. Other information is collected automatically by UniSA through the use of business tools.
The information collected by UniSA via its website is related to, and used for, UniSA’s operations.
This privacy notification describes the types of information collected by UniSA through its website and the uses, storage and disclosure of that information by UniSA.
Type of personal information collected and its use
The following types of personal information are collected through the use of the UniSA website.
- Information provided by a person accessing the website in order to obtain further information from UniSA (e.g. information provided on an enquiry form). This information is used by UniSA to respond to requests for information and may be used for direct marketing of UniSA services. Opt-out options will be included in all direct marketing material.
- Information collected through the use of cookies and pixels. A pixel is a code placed on the UniSA website which triggers a cookie. Cookies are small information files which a website stores on the hard drive of a computer used to access the website. Cookies and pixels are used by UniSA to:
- ensure website functionality
- enhance the experience of using the University’s website (e.g. personalising content)
- enhance the targeting of advertisements to you
- track usage patterns
- target information regarding UniSA services
- enable social media features.
Essential cookies are required to support the functioning of the UniSA website. Generally, these cookies do not collect personal information. All other cookies are non-essential. These may collect your personal information. Non-essential cookies can be disabled within web browser settings prior to accessing the UniSA website. This may alter some functionality otherwise available on the website.
- Information regarding website usage is recorded by UniSA for statistical purposes using analytics services including Google Analytics. The information logged includes:
- IP address
- date and time of accessing the website
- web pages accessed
- type of browser and operating system.
By accessing the UniSA website, you are consenting to the uses of the personal information described above. This consent can be withdrawn by updating your cookie preferences via the link in the website footer as shown below (highlighted in red).
Storage and disclosure of personal information
UniSA will store personal information which it collects securely. Access to personal information is restricted to the person who requires access to fulfil their role at UniSA.
UniSA may disclose personal information collected through the UniSA website to UniSA’s service providers located in Australia or overseas. These service providers have privacy policies relevant to the handling of personal information they receive from UniSA available on their websites.
Service providers and the services provided to UniSA include:
- Facebook, Instagram (tracking pixel for ad retargeting)
- Google Ads (tracking pixel for ad retargeting)
- Google Analytics (reporting)
- Xaxis (tracking pixel and ad retargeting)
- Adroll (tracking pixel and ad retargeting)
- Nine Digital (tracking and ad retargeting)
- Bing Ads (tracking and ad retargeting )
- LinkedIn (tracking pixel for ad retargeting)
- Google Optimise (A/B testing and optimisation)
- VWO (A/B testing and optimisation)
- Siteimprove (analytics, accessibility and search engine optimisation)
- Sizmek Versatag (advertising, URLs tag, monitor page views)
- Addthis (social media sharing)
Further information
Further information regarding the collection, use, storage and disclosure of your personal information by the University is set out in the University’s Privacy Policy.
If you any concerns regarding the handling of your personal information or seek access to that information, please contact the UniSA Privacy Officer.
