Institute for Choice
We all make hundreds of choices every single day. The Institute for Choice (I4C) are dedicated to understanding these choices and the decision-making processes that drive them.
With our choice expertise, we can help you understand why people make the choices they do and predict what choices they’ll make in the future. Our team of global choice modelling experts produce innovative research to help governments and organisations make better decisions and more effective policies.
We collaborate with researchers across the transport, environment and health disciplines. We are proud of I4C’s global network of leading academics and equally proud of our project management capabilities and quality assurance for research project delivery.
Would you like to work with us?
Find out more about our research projects below or contact us.
See more about the research techniques we use to deliver key insights for partners
See more about our research in new transport technologies, road safety and more
See more about our research in aging, quality of life, nutrition and more
See more about our research in natural environments, urban design and more