Search UniSA


Professor Jenni Romaniuk Professor Jenni Romaniuk

1 November 2016

Building brand identity

More than just a logo? The building blocks for a strong brand identity.

Enterprising Partnerships talk: Professor Jenni Romaniuk

Professor Jenni Romaniuk, Associate Director (International) at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia Business School, discusses how a brand’s logo, tagline, colours, and characters – or distinctive assets – can work to help both company and audience. Drawing on knowledge on how our brain and memory operate, and how people make choices, Professor Romaniuk explores how a strong brand identity can help you make effective business decisions.

The Ehrenberg-Bass Institute’s research into marketing is supported by industry partners across the world. If you are interested in measuring the strength of your distinctive assets visit

Looking for other ways to connect? Visit or email