Project Information
Mode
Internal
Study As
Full Time
Principal Supervisor
Associate Professor Carl Driesener
Main Campus
City West
Applications Close
04 Jun 2023
Study Level
PhD
Applications Open To
Domestic Candidate or International Candidate
All domestic students are eligible for a fee waiver. International students who receive a stipend are eligible for a fee waiver. Find out more about fees and conditions.
Project Stipend:
$32,500 p.a. (2023 rates) available to domestic and international applicants
Understanding Moore’s Law within distribution and brand growth
Seeking to make a difference in the field of marketing and interested in exploring novel ways to address distribution? The University of South Australia – Australia’s University of Enterprise – is offering a ground-breaking project-based PhD in our Ehrenberg-Bass Institute for Marketing Science.
This project will assess and formalise Moore’s proposed law: ‘All new distribution in a new channel or retailer is nearly 100% incremental’. Distribution plays an important role in brand growth; however, as with any tactical decision, there are options. Brand managers can seek new outlets, or focus on changing the range (the distribution depth) and locations in a given store.
Managing these options requires understanding which will deliver more incremental sales and when. This project will quantify the importance of gaining new distribution for a brand and its SKUs (seek new outlets) and examine the incremental sales impact of range expansion within a store (change the range).
You will join the collegial Ehrenberg-Bass Institute for Marketing Science and receive world-class training and mentorship from experienced and distinguished researchers. You will have access to equipment, facilities, and expertise that will help you build an enviable suite of knowledge, skills and abilities, giving you a competitive edge in the job market.
What you’ll do
In this project-based research degree, you will gain skills in written and verbal communication, academic writing, and data analytics as you build knowledge in the critical area of strategic decision making in distribution which is of key importance for industry. There may be opportunities for conference travel so that you can network, disseminate findings and build connections with professional, research and industry contacts.
Where you’ll be based
You’ll be based in the Ehrenberg-Bass Institute for Marketing Science, which is the world’s largest institute for research into marketing. Based within UniSA Business, the Institute is the home of evidence-based marketing. Over 60 Marketing Scientists are making fundamental discoveries and teaching marketers how marketing really works and how brands grow.
Students studying at UniSA benefit from the Institute's cutting-edge research which is embedded into the curriculum. They have the unique opportunity to learn from the same marketing scientists that advise many of the world’s biggest brands.
Supervisory team
This project is funded for reasonable research expenses. Additionally, a living allowance scholarship of $32,500 per annum is available to eligible applicants. Australian Aboriginal and/or Torres Strait Islander applicants will be eligible to receive an increased stipend rate of $46,653 per annum (2023 rates). A fee-offset or waiver for the standard term of the program is also included. For full terms and benefits of the scholarship please refer to our scholarship information for domestic students or international students.
Eligibility and Selection
This project is open to application from both domestic and international applicants. Applicants must meet the eligibility criteria for entrance into a PhD.
All applications that meet the eligibility and selection criteria will be considered for this project. A merit selection process will be used to determine the successful candidate.
The successful applicant is expected to study full-time and to be based at our City West campus in the heart of Adelaide.
Essential Dates
Applicants are expected to start in a timely fashion upon receipt of an offer. Extended deferral periods are not available. Applications close on Sunday 4 June 2023.
How to apply:
Applications must be lodged online, please note UniSA does not accept applications via email.
For further support see our step-by-step guide on how to apply , or contact the Graduate Research team on +61 8 8302 5880, option 1 or email us at research.admissions@unisa.edu.au. You will receive a response within one working day.
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Contact
If you wish to develop your own project please review our guidelines and contact the Graduate Research Admissions team if you have any questions.
