Over the past decade big brands like Coca-Cola, Unilever and Procter & Gamble have supported an exciting R&D program that uncovers new knowledge about marketing.
It is the multimillion dollar research program that every research department dreams of, tackling some of the biggest questions in marketing. How does our advertising work? How do brands grow? Do price promotions really work?
The focus is industry relevance, research that is useful and practical and that can help set marketing objectives, and steer long-term strategy.
Select the links in the left hand navigation menu to find out how your firm can benefit from joining over 50 international corporations who subscribe to the the Institute's unique program of R&D into marketing.