About the Institute

Institute Directors Romaniuk, Sharp and Dawes


Disseminating Marketing Knowledge Globally

We help marketing departments become less wasteful and vastly more effective.

Marketers should argue about creative aspects, not about how consumers behave and brands grow. We provide the real-world evidence to guide marketing decisions.

Our Philosophy

Marketing is a science. It can be measured, predicted and explained.

For over a decade we have been making exciting discoveries about how brands grow and buyers behave and sharing our insights with marketers around the world.

How we can help you?

Market Research

Our market research services can help answer questions about:

Your customers 
Your brand
Your competitors

As well as collecting and analysing data, our research reports explain how you can use the findings in your strategy to help grow your brand.

For more information about Market Research click here.

Corporate Sponsorship

Our multi-million dollar program of R&D is a unique initiative supported by the world's leading marketers, including:

Procter & Gamble 
Turner Broadcasting

For more information about Corporate Sponsorship click here.

Select the links in the left hand navigation menu to learn about the Institue's name and legacy, access our annual reports, find out about our three advisory boards and meet our staff.


Areas of study and research

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