To develop the expertise of communication professionals in the principles and techniques of social media management, and online engagement and collaboration to support an organisation’s strategic communication effort.
On completion of this course students should have the ability to:
- Apply the principles of online community engagement and collaboration of the establishment of a project
- Create effective and appropriate content for a variety of social media platforms and applications
- Use emergent technologies for research, monitoring and evaluation of communication activities
- Manage the strategic use of new media, including a critique of the contribution of emergent technologies to the communication goals of an organisation
- Online communities
- The skills of listening: research, monitoring and evaluation
- Foundations in culture, communication and management
- Strategic planning for digital media
- The changing media landscape: netizens, blogosphere, disruptive technology and digital marketing
- Managing social and digital media
- Established platforms
- Emerging communication platforms
- Collaboration and curation platforms
- Visual and audio platforms
Students must complete three graded practical assessments focusing on:
- Report (25%): Social Media Audit
- Project (25%): Social media strategy
- Online activities (50%): Content portfolio and reflection
The course will be delivered online, with students taking part in online discussions with lecturers and students and participating in practical activities.
Course time commitment
As the course is completely online and has no set hourly commitments each week, participants have freedom with their time spent on the course. However, it is recommended participants allow about seven to eight hours per week to read modules, participate in activities, research and complete assignments.
Dr Leanne Glenny